I've often been asked for tips on getting your foot in the door for the events industry, how I personally got into the industry and what I think about non-profit events (which is where I do most of my event work currently).
The short answer is volunteer, happenstance, and it can be tough but equally rewarding.
Now that can be the end of this blog, but it might be more interesting and possibly even helpful to my huge following of 4 people (insert sarcasm here) if I elaborate.
I wanted to be an actor but knowing the response I would get from my family I decided instead to work behind the camera, where maybe I would have a slightly better chance at earning a steady pay check. So, I studied film in college.
After college while I was working in film I unknowingly was gaining experience in producing and managing projects and events...whether it was a film premiere or an awards show. The film industry can be a tough biz and as a naive girl in her early 20's I was easily consumed and spit out. The web world was booming and start up companies were abound, so I got a job as a junior web designer at exactly the time all the companies were about to bust.
While collecting unemployment I thought long and hard about what I enjoyed doing. What I came up with was planning events. I reconfigured my resume so that the listings were by job type rather than chronological and landed a job at NYU planning Academic and Alumni events...during that time I also enrolled in NYU's continuing education program certificate program where I met mentors like Dianne Devitt and Richard Aaron who introduced me to ISES. I quickly joined and started to volunteer on any event that would have me. After a bit people started offering me compensation for my work (how cool was that). On the home front I saw an opportunity to advance at NYU and took at position in the development office managing fundraising events...a totally different animal. I learned quickly the art of asking for money, managing the expectations of board members, committee members, trustees and appeasing sponsors. Whoa, what a lot of letter writing...I would like to publicly apologize to all the trees and say that their lives were not taken in vain. The solicitation letters were pivotal in generating much needed funds for the many programs and treatments at the hospital.
I felt like I was hitting my stride, feeling good about events and getting more involved in ISES, (freelancing on other types of events as much as possible) eventually producing the Big Apple Awards Gala, joining the board and helping produce the NE Regional Education Conference (REC). During this time I was itching to grow and felt I had learned all I could at NYU. So after 6+ years I left one acronym for one that was a bit longer, MSKCC (Memorial Sloan-Kettering Cancer Center).
Two years later I am still managing events for The Society of Memorial Sloan-Kettering Cancer Center...a one-of-a kind volunteer board with a more than 60 year history. During this time I garnered valuable exposure to high society, celebrities and high fashion (I wish I could say my wardrobe has improved accordingly). Simultaneously, I launched my own event company...Clockwork Events...that is just in the infant stage....I should also mention that I studied my tush off and achieved both the CMP (Certified Meeting Professional) and CSEP (Certified Special Event Professional) designations.--both well respected achievements in the meeting and event industry that I highly recommend obtaining.
Oddly enough, my personal trainer husband, wrote and independently produced (and starred in) a feature film that just wrapped shooting this summer. http://achieveyourdreamsatanycost.blogspot.com/ So I feel that I've come full circle from film to fundraising to film? Maybe, I wouldn't want to be a publicity assistant at Miramax Films again, but I'd be happy producing premieres or the Oscars or any event for a studio...bring it on, I can do it.
My suggestions...volunteer, join event organizations, subscribe to event publications most are online right now--(there are many...some of my favs are BizBash, Best Events, Event Solutions, Special Events), ...tweet, follow tweets, read blogs, volunteer, did I say volunteer? For me I'm not sure how much longer I will stay on the non-profit side of events, I feel I have been type cast, however, I do feel like I have priceless skills as a result and know that I can produce all types of events.
In my next post I hope to be able to share another event professional's story in how they got where they are today and their suggestions for "making it" in the industry.
I hope this is helpful.
10 years ago
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