I by no means am an expert when it comes to all the many ways to communicate and market one's self or product, however I do have an opinion I'd like to share about it.
I've heard many say they feel that with email, texting, etc this generation is less "connected" on a face to face level. Less of the real stuff, less face time.
I actually feel much more connected. I'll give you an example of why I feel this way. Very recently I had the honor of being on the cover of the premiere issue of Best Events Magazine. I posted this news with a copy of the article up on my facebook page. I received some really nice feedback from this post many comments were from people I have not spoken to since high school but we have "friended" each other on Facebook so that we can be virtual voyeurs of our lives. Wow, people from high school who I lost touch with and would likely never reconnect with are talking to me, sharing the excitement I feel for this great accomplishment. How cool is that?